Showing posts with label corporate image. Show all posts
Showing posts with label corporate image. Show all posts

Monday, November 28, 2011

A chink in the armor may have been found

The recent Occupy movement has meant more to me than just financial reform. It has exposed to the public the incredible greed of corporations and wealthy individuals, and an inhumane lack of compassion on part of the government and private sector for those that are most vulnerable, those that are caught in the circles and tentacles of poverty and injustice and degraded environments. I hope you see the threads and connections, too. It is hard to deny the omnipresence of corporatism in our lives. Our conversations are mediated through their gizmos, our politicians are influenced by their monies, our food is "produced" in their labs, our life savings are eaten up in instants.

In class one day, Professor Parson, the most brilliant person I have met, was talking about an experience that he has had several times over. He has the in in policy circles; he has the in on meetings in which the head honchos of major corporations, these powerful, rich people, get together and discuss policy issues regarding the environment. After days of discussion, many of them end up hanging their heads in defeat, saying, "We just need to educate the next generation to make better choices."

I am a student (and employee?) at the University of Michigan. Each year, a couple of large student groups and the Career Center in the College of Engineering hold Career Fair--a two-day long event that brings recruiters to campus. You see tons of engineering students, dressed up in business-casual attire, lined up waiting to be told impersonally to apply for any positions "on the company website." You can assume who is doing the recruiting...all the big guns--defense contractors, oil exploration corporations, mining companies.

And so it is particularly defeatist, ironic, and hypocritical of these very rich men and corporations, who (corporations are people, too, right?) have their sway in policy circles, to say that we should leave it to the next generation to solve the myriad of issues that face us. But, it is true that the lifeblood of these large corporations is the young; corporations prey on the young to continue their legacies, to continue to buy their products. The young can be lured by six-figure salaries and quick repayment of their debts. Having been through an undergraduate engineering degree at the University of Michigan, I know that engineers are not made to think about the consequences of engineering. And so, many undergraduates may have never heard about Engineers Without Borders, or the phrase "appropriate technology." Indeed, the government-industry-military-university complex does not train these engineers to be activists. Rather, they train them to be passively engaged in violent and Earth-raping activities.

Furthermore, the way large bureaucracies are set up, there is very little individual blame or responsibility put on engineers. Write Martin and Schinzinger in their book Ethics in Engineering,
Large-scale engineering projects involve fragmentation of work. Each person makes only a small contribution to something much larger. Moreover, the final product is often physically removed from one's immediate workplace, creating the kind of "distancing" that [Stanley] Milgram [who conducted the famous experiments in which he concluded that people are willing to abandon personal accountability when placed under authority] identified as encouraging a lessened sense of personal accountability. (pg. 94)
Such lack of accountability allows young people to easily convince themselves that what they are doing is benign, and allows their moral compasses to be swayed by hierarchy. While talking about corporatism and having dinner with Rebecca the other night, we talked about the chink in the (corporate) armor that Professor Larimore had brought up in August. She said, "Corporations feed on young people. They are always looking for new, young recruits." There are many reasons why, it seems.

It is ultimately clear to me that these corporations must be brought down, or at least their structure--where they are no longer allowed and privileged and encouraged to endure forever--must be restored to "the original definition...as an association granted temporary privileges for the purpose of carrying out some socially useful task, with charters that must be reviewed and renewed periodically by state legislatures," as Scott Russell Sanders writes in his essay, Breaking the Spell of Money, in Orion.

But I really do think Rebecca has found one of the weaker spots of corporatism--the need for new blood.

Sunday, October 16, 2011

Occupy it all, fear nothing

I went to Occupy Ann Arbor yesterday, a movement in solidarity of the Occupy Wall Street movement. There were about fifteen of us just sitting and talking, holding signs, learning, and sharing stories. We managed to attract the interests of several people walking by, as well as a few car horns.

I wondered, though, why there weren't more people out there, showing support. The message of Occupy movement is something that most all of us can sympathise with, even though some people have portrayed it as some sort of hippie sit-in. I asked David and Heather (the two people to my left in the photo) about this, for it is something I have been thinking about ever since talking to Avik about getting the more "comfortable" people out in protest against continuing ecological degradation and the deviousness of government and corporatism. (These are the people that comprise the middle to upper middle class in the US, those that have enough money to pay the mortgages, have their two cars, two children, and food available from just a few miles of driving.) Are people just not getting the memo?

I am convinced that we live in a state of constant fear. Fear was instilled in us to convince us of the Soviet threat during the Cold War, fear was instilled in us to keep us quiet and keep debate to a minimum when invading Iraq, fear was used as a tactic in response to addressing the housing mortgage bubble, fear was used on us when the government said that AIG was "too big to fail," and fear is being used on us in the politicians' and financiers' responses to the Occupy movement. Fear is being used as a tactic in response to addressing the most obvious and large scale of socio-ecological issues, like climate change. "Things can't change, because they will get worse. We'll lose jobs, and our economy will tank. So just keep doing what you're doing," we are told time and time again. Consequently, we fear that speaking up will make us lose our income, and that we won't be able to pay off our bills and support our families if we do so. We are slaves to fear.

Heather said something very profound. She said that fear is a more primal state of being than what is needed to address the issues that face us. What we really need right now is compassion, and the energy, solidarity, and action that comes out of a compassion towards people's lives, and the Earth that supports us. Instead, our primal beings are catered to when fear is used. Compassion is a higher state of being than is fear, and therefore, it is more difficult to be compassionate than it is to be in fear. Then again, straight-laced people, who have "listened" and done everything they have been told to do by the corporations and the government are losing their livelihoods, and are being kicked out of their homes. These are the people that will hopefully join the Occupy movement. 

At Liberty Plaza, showing support. From left to right: Katie, me, David, Heather, don't know, don't know.
The Occupy movement is ostensibly one whose message is as clear as it is vague. What is clear is that most all of us have continued to be duped by "the system," that grand government-industry-military-corporate complex. Many have worked with the ideals that this country has "epitomised," and yet have been left behind in the name of continued centralised power, centralised money, and the too-big-to-fail mentality. On the other hand, the vagueness of the movement's message allows people to bring in their own views and own concerns to the table. Rather than a singular issue movement, the Occupy movement represents a vast spectrum of anti-corporate, anti-government sentiment.

In the end, however, as this trash-free journey has made me realise, change comes from within. It is very easy to point fingers to the government, or to Goldman Sachs, or those other sleazebags on Wall Street, who are sociopaths of the highest calibre. But this country is at least semi-democratic. (Do not be fooled into thinking that this country is fully democratic.) So where have we gone wrong? How could we have let this happen? We have not had actual guns to our heads forcing us into this situation. Somewhere, we have lost sight, we have lost track, we have not paid attention, and we have let the power grab happen. The corporations have, on the other hand, not lost track, and have continued to pay attention. It is only then that they have such a power hold over this culture. We must find the chink in the armor.

I am fascinated to see how this unfolds.

(I will be away from the blog for a week. Tune back in on Saturday.)

Tuesday, November 30, 2010

Boycott - strategies and effectiveness

There have been several studies of the effectiveness of boycotts, primarily from the standpoint of consumerism and corporate targets. Pruitt and Friedman (not Milton), in 1986, wrote that, "...consumer boycott announcements appeared to have a highly significant negative effect on the stock prices of the target firms. Not only was there a significant statistical decrease in these prices following the announcements, but the overall market value of the target firms dropped by an average of more than S120 million (this is 1986, mind you) over the two-month post-announcement period."

A more modern academic, Brayden King from Northwestern, has pointed to the effectiveness of targeting a company's image, and not necessarily aiming to affect or decrease sales. His work speaks to the confluence of corporate standing, media attention and declining sales. He finds that a boycott will exert the most influence when there is a lot of media attention on it. However, declining sales have an insignificant bearing on the success of the boycott. The most important thing to target is corporate reputation. A company with a weak reputation is more likely to cede to boycott demands, whereas a company with a strong reputation is not likely to be affected, regardless of sales levels.   

Here is a laundry list of items to think about when organising a successful boycott:
  • Have a clear issue - keep them cognitively simple and emotionally appealing
  • Have a visible target - like...BP! Or not...??
  • Have clear alternatives to the boycotted products - when the Rainforest Action Network boycotted Burger King because of their "rainforest beef," people not only boycotted Burger King, but supported their competitors McDonald's and Wendy's. (I know, it's still sad.)
  • Make sure the violations are visible - Violations are visible in our kitchens, sidewalks and countrysides, and on highways. Check!
  • Have an organised effort - although many personal boycotts can have the effect of an organised one
Here is where I think my personal cultural boycott of trash rates with the laundry list. I think the issue is pretty clear, as I have delineated over the past eight months with pictures, guest bloggers, anecdotes and ethical and philosophical reasons. My targets are "consumerism" and "culture." Hmmm, these seem incredibly vague. Maybe I need to work on the visibility of the target. Since trash has been raised into consciousness, it is clearly visible to me. Although it is clearly visible to other people as well, they are desensitised to it. I have found incredible success in just talking to people, no statistics, no facts. Everyone knows trash. As I have mentioned in several posts (here, here, here), the alternative is to make use of what we have already - I am still alive, and I am still happy. I am still waiting to hear from people about their no-trash stories.

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What does a pile of plastic bottles from just one section (of about 33) of a UM American football game look like?
 but Samantha is super cute.